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If the A. C. Nielsen Co. had phoned me on March 12 to ask...

March 26, 1989

If the A. C. Nielsen Co. had phoned me on March 12 to ask what TV program I was watching, I would have been too embarrassed to admit it was "The People's Choice Awards." And yet I sat--benumbed by its self-serving pomposity--through two hours of pre-announced and pre-taped winners; interminable thank-you speeches (at one point there were 11 "acceptees" on stage); and, of course, the usual endless program plugs and commercials. The only interesting sidelight to the entire fiasco was that CBS had the guts to present what turned out to be a running promo for ABC's "Roseanne" and NBC's "The Cosby Show."

Tom Lester, West Los Angeles

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