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Are advertising agencies purposely scuttling their...

May 07, 1989

Are advertising agencies purposely scuttling their clients? An automobile manufacturer allows its agency to couple its car with a pig in the minds of TV viewers and potential customers. Another TV ad splashes pictures of sloppy people chomping on barbecued ribs. Not an appetizing image for the average viewer. I'll buy a carton of ladybugs to protect my garden from insects rather than purchase a product that uses magnified sounds of someone crunching an apple to advertise a safe pesticide. The apple growers should be sore about this one; it gives fruit lovers another reason for switching to raspberries.

Margaret W. Romani, Los Angeles

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