"We kept asking ourselves if we were having fun yet, and after 24 months of 20-hour days, we discovered that the answer was 'yes.' But we learned that no matter how good an idea looks, nothing is ever as good as it seems, and it always takes a lot more money and time than you thought it would to get something started."
Underestimating the money it took to get started was probably the partners' biggest blunder, he said.
To help the business grow, Clark and Carr eschewed salaries for the first two years, living on the proceeds of the sale of their Wild West stock. And they consistently have plowed a lot of their profits back into the business.
Late last year they added a second set of products, obtaining licensing rights to a relatively new brand of surf wear from Rusty, a San Diego surfboard designer-manufacturer.
And this year, they signed a deal with Newport Surf 'N Sports, a Newport Beach surf shop, to create, manufacture, sell and distribute a lower-cost, less adventuresome line of surf wear.