Women's Wear Daily's "Red Guard" sportswear supplement is leaving the fashion industry's trade bible a little red-faced, given China's current political climate.
The publication carried a cover photograph last week highlighting Mao Tse-tung-style jackets. The spread inside touted "proletarian chic" as the look for fall.
In copy promoting the look, WWD said, "Smartly cut Mao jackets, already a proven hit in China, are being taken up by American designers. Overalls, jumpsuits and jumpers are also key to the new utilitarian chic . . . The proletarian palette is subdued but not drab."
But fashion experts are saying the Mao look was never a hit and that anyone who might be following WWD's cue is probably going back to the drawing boards.