"The more someone exercises at home, the more that person will be interested in wanting a full-service health club program like we offer," said Daniel Lynch, an executive of San Diego-based Sporting Clubs, which operates six executive health clubs across the country.
Health clubs also are facing a new competitive challenge from corporations, which, to reduce health insurance costs and meet workers' rising expectation of health benefits, are offering an increasing amount of health and exercise benefits and services.
"The shift has meant building a health club where people work, not where they live," said Michael Talla, president of Sports Connection, which is developing Sports Club/Irvine, a $20-million club set to open late this year in the Irvine Spectrum office development.
So far, Talla said, the club has signed up 2,000 members, about half of whom are part of corporate membership programs paid for or subsidized by employers. The club will offer executive dining rooms to bring corporate leaders out of their executive suites and child-care services to get parents out of the home.