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Cigarettes and Kids

June 25, 1989

In your story on the "most memorable" ads ("Lingering Scent," May 24), I noticed where Camel cigarettes was mentioned for its cartoon character.

The R. J. Reynolds spokeswoman, Maura Payne, claims that "we took extra pains to make sure that he appealed to adults, not children."

If what Payne says is true, why have I observed so many young children wearing small T-shirts with the cartoon camel in front? Who do they think they are kidding?

DOUG WEISKOPF

Los Angeles

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