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Sears, Roebuck to Help NBC Sell Its New Fall Lineup

August 22, 1989|From Associated Press

NEW YORK — NBC will be selling its new fall television lineup with the help of the nation's No. 1 retailer, Sears, Roebuck and Co., starting Labor Day weekend, the network said today.

The publicity program, "America's Brightest Stars: NBC, Sears and You," will attempt to attract viewers and advertisers to NBC's five new television series through a combination of games, store displays, advertisements and direct mail.

NBC said it will run "prommercials" on closed-circuit sets at Sear's 850 retail stores. Sears will also mail an eight-page brochure about NBC's shows to 20 million customers with Sears charge cards and will take out newspaper supplemental ads.

Included in the promotion are weekly sweepstakes beginning Sept. 3 that offer winners, among other things, a small part on one of the new prime-time NBC series.

CBS and K mart Corp. announced a similar arrangement last spring, although details have not been disclosed.

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