PASADENA — It wasn't exactly sacrosanct, but it used to be one place you could go to escape the barrage of Madison Avenue hype.
No longer. At least not in Pasadena.
The Pasadena Board of Directors on Tuesday approved the placement of advertising boards in the Rose Bowl's 27 permanent restrooms.
Each board will contain 12, 28-inch-tall ad panels, hung above the urinals in the men's restrooms and inside the entrances to the women's restrooms.
$99,000 Return Possible
Indoor Media Concepts, a Tustin company that "specializes in unique marketing concepts," according to a city staff report, approached the Rose Bowl staff with the new idea. Only two other companies nationwide provide a similar service, but neither of them are in the western United States.
Potential advertisers include radio stations, software developers, automobile makers and hotels.
The city's return could reach $99,000--60% of the restroom ad income. In addition, the city will be allocated one public service ad on each board.