Hale Milgrim, who oversaw marketing for a wide range of recording artists, including Metallica, 10,000 Maniacs, Tracy Chapman and Anita Baker, while with Electra Entertainment, has been named president of Capitol Records.
Milgrim, 41, resigned last week as senior vice president-marketing for Elektra Entertainment, a position he held since 1987. Milgrim, currently based in New York, will be moving to the Los Angeles area.
From 1984 to 1987 Milgrim served as Elektra's vice president, creative services and from 1977 to 1984 as Warner Bros. Records' director of merchandising, following a stint as marketing coordinator for the Warner/Elektra/Atlantic group in San Francisco.
Termed a "people person" by one former Elektra executive, Milgrim faces the challenge of bringing Capitol out of the doldrums it has been in for several years. Some observers feel that Milgrim's first priority will be to trim a lot of fat from Capitol's artist roster, with special attention to revitalizing its black music and mainstream rock standing.