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Not Sold on New Name for Bullocks Wilshire

November 05, 1989

"Say Goodby to Bullocks Wilshire" (Oct. 5)? You've got to be kidding! The flagship Bullocks Wilshire store to be known as I. Magnin? Impossible!

A good alternative: The removal of Rose Marie Bravo as chairman and chief executive of I. Magnin. Obviously the lady knows nothing about merchandising.

I have big news for Bravo. I. Magnin has nothing for people under 50! I don't like that store and I'm not alone!

LIESA SCHILLER

Los Angeles

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