LAS VEGAS — Harrison Ford, Chevy Chase and Sean Connery are here at the annual convention of theater owners, but the people at Proctor Cos. swear the biggest star around is Proctor's new nacho cheese dispenser.
More than 80% of a theater's profits are generated at the concession stand, and many of the 3,000 executives gathered for the National Assn. of Theater Owners ShoWest trade meeting are seeking every opportunity to squeeze the snack bar for a few more dollars.
