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News, Disney Style

March 04, 1990

Even the "instant gratification" audiences of today are tired of tabloid (TV news). With the kind of commitment being shown by KCAL, with adequate equipment, with the existing credibility of the Disney image, the public surely has a shot at seeing the tabloid trend's disappearance in the interest of intelligent coverage.

Given KCAL's plan for three-hour broadcasts, perhaps now we can see more in-depth attention to details. Perhaps those at the anchor table will cut the cute chitchat and relate instead to the viewer .

The competitor who subtly ignores the fact that KCAL is new by taunting "they have no track record" must realize that viewers simply ask demandingly of a station: What have you done for me today ?

DON ELLIOT

(Former program director, KIIS)

North Hollywood

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