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'Homo Massmarketus'

May 06, 1990

From earliest consciousness, every American under 45 has experienced a continuous mass-media ad and PR bombardment. Result: Homo massmarketus . Some side-effects: Intellectuals are "nerds" and "dweebs," book-reading is for social misfits, libraries are for people who can't get dates. Chill out, lighten up, time to party, you are what you own, shop til you drop, don't worry, be happy, did you hear the latest about Cher, how about those Lakers!

Happy National Library Week.

BRUCE BERGES

INGLEWOOD

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