BOSTON — Procter & Gamble Co. pulled $1 million of advertising from a television station that had run ads saying coffee made by the company brews "misery, destruction and death" in El Salvador.
The 30-second spots were bought by a group that advocates a boycott of Folgers coffee because it includes Salvadoran beans, said Sy Yanoff, president and general manager of WHDH-TV.
The group, Neighbor to Neighbor, paid $1,000 for each of two spots on Wednesday and Thursday, and the advertisements were cleared with the station's lawyers, he said.
"(The ad) met our commercial and good-taste standards," Yanoff said Thursday.
Don Tassone, a spokesman for Procter & Gamble, said the spots "disparaged" Folgers coffee. "It's advocacy advertising, and we're surprised that any television station is willing to run that type of ad," he said.