Children who have wished they could step into their TV screens over the years to join their heroes on Sesame Street may have their chance.
The famous cast of characters, including Cookie Monster, Big Bird and Oscar the Grouch, is about to appear in a retail store at South Coast Plaza.
The Sesame Street General Store is scheduled to open Sept. 1 near the carousel, across from FAO Schwarz and the Disney Store. Carrying a mix of children's wear, toys, books and other Sesame Street goods, the outlet is the first among several due to open in Southern California this year.
"We're very excited because this will be our flagship store," said Jill Gercovich, director of stores for Sesame Street Retail Stores in Hayward. Others are planned to open this year in malls in Glendale, Palo Alto and San Francisco.