ROCK HILL, S.C. — Vernon Grant, a longtime magazine and book illustrator and creator of the Kellogg's cereal characters Snap, Crackle and Pop, has died. He was 88.
Grant died Monday at a nursing home, where he had been for several weeks, officials said. He had been in declining health since breaking his hip several months ago, and was being treated for a lung infection.
Snap, Crackle and Pop are pixie-like characters with turned-up noses and pointed ears that have graced Rice Krispies boxes since the 1930s. Grant drew them after hearing a Rice Krispies jingle on the radio and took them to the N. W. Ayer agency in Philadelphia, which was handling the Kellogg's campaign. The agency snapped up the drawings, and Grant landed a job working for Kellogg's.
Over the next 10 years, the characters, which Grant referred to as "my children," earned him about $250,000.
But in the 1940s he lost his job with Kellogg's and a subsequent court battle over the rights to the characters, which could have made him a fortune.