There are some game plans where it's best to punt early. Don't wait for fourth down to kick; play for better field position and a chance to cut your losses.
It was third down and miles to go in Anaheim this past week when Don Andersen, director of the Freedom Bowl, a holiday-season football bowl game, made such a strategic decision.
Faced with possibly the most lukewarm reception ever given a proposal for the name of a bowl game, the promoter decided wisely to drop back and punt on an idea to rename the bowl "The Orange County Freedom From Drugs Bowl."
The suggestion was well-intentioned enough. The bowl game needs money to attract better teams, and the director thought he had a way to get backing from Orange County at the same time.