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VIDEO RENTALS : 'Internal Affairs' Has Appeal

MORNING REPORT

August 02, 1990|DENNIS HUNT | Arts and entertainment reports from The Times, national and international news services and the nation's press

Richard Gere's high profile is luring renters to his cop drama "Internal Affairs." In two weeks, it rocketed to No. 4 on the Billboard magazine chart. Though it earned a respectable $27 million in theaters, "Affairs" has the rental market appeal of a movie that grossed two or three times as much. "Family Business" didn't do nearly as much box-office business as expected when it came out last Christmas. Considering its high-powered cast--Dustin Hoffman, Sean Connery, Matthew Broderick--and respected director, Sidney Lumet, its $12-million box-office gross is rather puny. But its star power is beginning to dazzle renters. "Business" started slowly in the rental market, but jumped 10 places to No. 9 in its third week on the chart. "We're No Angels" is no big rental hit. After peaking at No. 13, this newcomer is already sliding down the chart--to No. 17.

* Right now the rental Top 20 is unusually heavy with dramas and dark comedies with adult appeal. That largely explains why many renters--teens in particular--are flocking to "Tremors," the comedy/horror flick which shot up to No. 10 in just two weeks. For those starved for a wacky movie, "Tremors" is the most appetite-quenching fare to come out in the past month.

Ranking Weeks Ranking 2 Weeks On Rental Top Rentals Last Week Ago Chart 1. "Steel Magnolias" (RCA/Columbia) 1 1 6 2. "The War of the Roses" (CBS-Fox) 2 4 4 3. "Tango & Cash" (Warner) 3 2 6 4. "Internal Affairs" (Paramount) 21 ... 2 5. "Always" (MCA/Universal) 4 6 7 * "Tremors" (MCA/Universal) 23 ... 2

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