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Ford Pricing Strategy Uses Convoluted Logic

August 19, 1990

Two items in your July 25 "Briefly" column really stood out: (1) Domestic car and truck sales off, with Ford dropping 18.8%, the most of all; and (2) Ford Motor Co. said the average price of one of its 1991 cars will be $528, or 3.2% higher, and the average light truck price will increase by 3.6%.

How they figure that raising prices will increase sales is mystifying. I can only assume that they use the same convoluted logic that the state Lottery used when deciding that decreasing the odds of winning by adding more numbers would increase revenue.

In the words of Charlie Brown: "Good grief!"

HOWARD R. BARNES

Corona

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