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Peoplewatch

September 06, 1990|BETH KLEID | Arts and entertainment reports from The Times, national and international news services and the nation's press

New Generation's Choice: M.C. Hammer will be rapping for Pepsi. The Pepsi-Cola Co. signed a sponsorship and advertising agreement with the pop entertainer Wednesday. To announce the new association, a montage commercial featuring Hammer's act will be broadcast during MTV's Music Video Awards tonight on MTV.

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