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The Wonderful World of Disney's Other Firm

Entertainment: Walt Disney created a separate company for his family. Retlaw Enterprises Inc. is now a financial Fantasyland worth hundreds of millions.

October 02, 1990|JAMES F. PELTZ, TIMES STAFF WRITER

Question: What company takes its name from Walt Disney and has mushroomed in size since Disney started it years ago?

If you said Walt Disney Co.--operator of Disneyland, creator of memorable children's movies--you're only half right.


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Six miles from Disney's Burbank headquarters, in an unlabeled, two-story office building in North Hollywood, is the late Disney's other, more obscure corporate offspring: Retlaw Enterprises Inc. (Retlaw is "Walter" spelled backward.)

Disney formed Retlaw in 1953 to give his family a slice of income from some of his other company's lucrative operations, including Disneyland. The slice turned out to be worth hundreds of millions of dollars.

Today Retlaw owns six television stations, about 1,150 acres of land in California and a jet leasing firm, and it still gets a share of the income from old Disney films released by the studio. Retlaw used to own the monorail and steam railroad at Disneyland before Walt Disney Co. bought them back in 1982.

Walt Disney died in 1966, and today Retlaw is owned by his wife Lillian, 91, and their two publicity-shy daughters, Diane Disney Miller, 56, and Sharon Disney Lund, 53, who is the only one of the three on Walt Disney Co.'s board of directors. Lillian and Sharon each own 30% of Retlaw, while the remaining 40% is owned by Diane, her husband, former Walt Disney Co. chief executive Ronald W. Miller, and their children.

The Disneys all lead very private lives, especially when it comes to Retlaw. They declined to be interviewed or provide photographs for this story. The one Retlaw officer they allowed to speak, Vice President and Treasurer Robert L. Wilson, read from a statement that he could not discuss Retlaw's finances or the Disneys individually.

"It's just a desire of theirs to keep their private lives separate," Wilson said.

Retlaw initially owned the merchandising rights to Walt Disney's name, the engineering division that designed Disneyland, plus the two Disneyland trains. But the privately held Retlaw has since cut most of its ties to Walt Disney Co. and become a conservative broadcasting and real estate firm probably worth in excess of $150 million.

Retlaw's TV stations, all CBS affiliates, are KJEO in Fresno; KMST in Monterey, Calif.; KEPR in Pasco, Wash.; KIMA in Yakima, Wash.; KIDK in Idaho Falls, Ida., and KLEW in Lewiston, Ida., the town where Walt and Lillian Disney were married in 1925.

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