What's behind Warner Bros.' enormous and expensive promo push for the just-out "Listen Up: The Lives of Quincy Jones," which explores the life, music and cultural influence of the legendary record producer?
Now at 25 theaters in five cities--including L.A.--with a wider release set for Oct. 26, there've been TV spots, ads at bus stops, segments on "Good Morning America" and "Entertainment Tonight"--and a whole episode of "Oprah!"
Plus, some pretty major promotional material: In addition to the film's official press kit, some 200 "select" members of the press received a boxed gift of the "Listen Up" trade paperback (from Warner Books), soundtrack (Warner Bros. Records) and poster.
Not exactly an ordinary push for a documentary .
Could the pricey kickoff have anything to do with the fact that "Listen Up" is produced by Courtney Sale Ross--wife of Warner Communications chief Steven J. Ross?