WASHINGTON — A woman has just confessed to her best friend that she has breast cancer. They are both 40, co-owners of a small beauty parlor and friends since high school. The ailing woman, who is white, embraces her friend, who is black.
"Don't be like me," the woman with cancer sighs. "Don't think it can't happen to you."
In the next shot NBC newswoman Jane Pauley is on the screen warning, "It can happen to you," thereby delivering the central message of a new docudrama about the importance of early detection in preventing breast cancer.
"Once a Year . . . For a Lifetime," a 30-minute video that urges 40-something women to have regular mammograms, will be unveiled Wednesday afternoon in the nation's capital at a luncheon featuring a panel discussion on women's cancers.
The video is expected to be aired on Friday morning on NBC-owned and -operated stations in Washington, New York, Denver, Cleveland and Miami, and on the morning of Nov. 23 on KNBC in Los Angeles. The National Assn. of Broadcasters also plans to distribute the program to its members for airing on local stations nationwide.