Alfred Sung, the Canadian fashion designer-turned-perfume mogul, advises women to slow down and smell the flowers before buying their next bottle of fragrance.
"Take a tester and wear the fragrance for a day or two," Sung suggests. "If the scent lasts all day and still smells good when you go to bed, then go back and buy it."
Also, hold the bottle to see if it's comfortable. "Studies have shown that a woman won't use a fragrance if she doesn't like the way a bottle feels in her hand," says Sung, who recently introduced his second fragrance, Encore, at Bullock's Beverly Center. "Fragrance has traditionally been an impulse buy--but you end up with a dresser full of scents you don't wear," he adds.
While Sung was in the store, a man walked up to the Encore counter and bought 70 bottles of the $40 eau de parfum, after taking little more than a whiff. "There's no explaining it," Sung says with a shrug.