IRVINE — Personal computer maker AST Research Inc. has established sales offices in Singapore and Taiwan as part of an effort to boost sales in the Far East.
"The opening of AST's Singapore and Taiwan offices reflects the company's commitment to the Pacific Rim's personal computer marketplace and its continued global strategy to gain worldwide market share," said Tom Yuen, AST's chief operating officer. "AST's local proximity will allow it to keep pace with the region's rapidly growing computer industry."
International sales made up 38% of AST's $136.3 million in sales during the first quarter ended Sept. 28. That was up from 30% for the same period a year earlier.
The offices will provide distributors and dealers with educational, technical, marketing and sales support. They will work closely with local dealers and distributors to develop pricing and distribution strategies specifically for the region, the company said.