Orange County Performing Arts Center president Thomas R. Kendrick states, "We are moving to explain our need." That, in my view, sums up the art community's biggest mistake. The need to be satisfied is the public's. Satisfy theirs and you will satisfy yours.
To wit: I have attempted at least six times in the past few years to acquire good seats for the ballet at the Orange County Performing Arts Center. This was impossible to do. The ticket people are not knowledgeable; they do not return phone calls or answer letters. How many seats have gone unsold because of this attitude?
I believe that more attention to ticket purchasers will result in more ticket sales and lower deficits. Any business that treats its customers poorly is bound to fail.
ARTHUR L. FINN