DETROIT — General Motors Corp. plans a 40% boost in the number of minority-owned dealerships over the next three years, the auto maker announced today.
The company plans an additional 76 minority-owned dealerships by December, 1993, said GM President Lloyd Reuss and Tony March, chairman of the 11-member GM Minority Dealer Advisory Council.
GM has 192 black, Hispanic and Asian dealers, making up 2% of its about 9,600 dealers.
"Increased minority participation in our dealerships is vital to achieving GM's prime objective of the 1990s--satisfying car and truck owners better than any other manufacturer," Reuss said.
GM has conducted a minority dealer-training program since 1972. But March, one of GM's leading black dealers, said the new agreement went an important step further.