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San Gabriel Valley Digest

Pasadena : City to Join Image Project

December 13, 1990

The city will pay $10,000 and join the San Gabriel Valley Image Project, a nonprofit organization dedicated to improving the image of the valley and thereby boosting its economic health.

Ten cities and six real estate firms are involved in the project. More than $90,000 has been collected. A study for the project found that the valley suffers from a lack of any significant image.

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