In "When Gay Means Loss of Revenue" (Calendar, Dec. 22), the brave Steve Weinstein describes how the brave ABC network lost $500,000 when the brave "thirtysomething" showed an episode including two gay (and undoubtedly brave) characters. Weinstein even names gadfly the Rev. Donald Wildmon as the (brave/bigoted: choose one) leader of boycotts against advertisers of such programs.
What is missing are the names of the cowards: the advertisers who drop episodes with gays, the advertisers who fear Wildmon. Why doesn't Weinstein name them? What happened to the first W in reporting? Who are these guys--and how much ad space do they buy in the Los Angeles Times?
Editor's Note: ABC said its policy is to not identify advertisers who pull out of its programs.