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CLIPBOARD : Environmentalism Comes Home

January 05, 1991

When the Orange County Annual Survey asked county residents how often they were taking three specific steps at home--buying environmentally safe household products; recycling newspapers, glass and aluminum cans; conserving water--a majority reported doing each "most of the time." Water conservation was by far the most popular step, with three respondents in four claiming to make this sacrifice most of the time. Here's how these small sacrifices for the environment are hitting home in Orange County:

" Do You . . . purchase environmentally safe household products?"

Most of Hardly the Time Sometimes Ever Never TOTAL SAMPLE 52% 30% 11% 7% AGE 18-34 years 46 34 12 8 35-54 54 31 8 7 55 and older 58 22 14 6 HOUSEHOLD INCOME $80,000 and more 56 27 8 9 $50,001-$79,999 51 30 11 8 $36,000-$50,000 50 35 9 6 Less than $36,000 50 32 11 7 REGION OF COUNTY North 51 31 11 7 West 57 27 9 7 Central 47 30 12 11 South 53 32 10 5

"Do you . . . recycle newspapers, glass and aluminum cans used in your home?"

Most of Hardly the Time Sometimes Ever Never TOTAL SAMPLE 68% 15% 6% 11% AGE 18-34 years 62 19 7 12 35-54 71 14 6 9 55 and older 71 11 4 14 HOUSEHOLD INCOME $80,000 and more 72 14 6 8 $50,001-$79,999 70 13 7 10 $36,000-$50,000 64 19 6 11 Less than $36,000 68 13 4 15 REGION OF COUNTY North 71 13 5 11 West 71 13 6 10 Central 65 16 5 14 South 64 18 7 11

" Do you . . . conserve water use at your home?"

Most of Hardly the Time Sometimes Ever Never TOTAL SAMPLE 76% 19% 3% 2% AGE 18-34 years 71 21 5 3 35-54 76 21 2 1 55 and older 84 12 1 3 HOUSEHOLD INCOME $80,000 and more 71 24 4 1 $50,001-$79,999 76 18 3 3 $36,000-$50,000 76 21 2 1 Less than $36,000 79 16 3 2 REGION OF COUNTY North 77 19 2 2 West 78 18 3 1 Central 78 18 * 4 South 73 19 5 3

Regions: North: Anaheim, Brea, Buena Park, Fullerton, La Habra, Orange, Placentia, Villa Park,Yorba Linda. Central: Costa Mesa, Garden Grove, Santa Ana, Tustin, Tustin Foothills. West: Cypress, Fountain Valley, Huntington Beach, La Palma, Los Alamitos, Midway City, Rossmoor,Stanton, Seal Beach, Westminster. South: Capistrano Beach, Dana Point, El Toro, Emerald Bay, Irvine, Laguna Beach,Laguna Hills, Laguna Niguel, Mission Viejo, Newport Beach, San Clemente, San Juan Capistrano, Silverado, South Laguna. * Less than 1%

Source: Orange County Annual Survey by Mark Baldassare, UCI

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