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Get Out There and Sell!

January 20, 1991

Realtors must be pretty stupid to let this golden opportunity for home sales slip through their fingers.

As usual, they are competing against each other instead of joining forces.

The realtor industry as a whole should be running full-page newspaper ads and television spots pumping up enthusiasm--low mortgage rates, great prices. Now's the time to deal!

Really, they should learn from car salespeople--have they cut back on advertising just because we're in a recession? Of course not--they're out there hawking away.

Wake up realtors! Get your boards to do some heavy-duty institutional advertising and get the buyers off their couches.

JEANETTE WILKINS

Torrance

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