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Warners' TV Entry

February 17, 1991

Regarding "How ABC Changed Hollywood's Mind About TV," the Feb. 3 excerpt from Leonard Goldenson's book:

Goldenson's contributions to television should not be underestimated, and what he did for Warner Bros. Pictures was of tremendous value to the company. His crediting himself, though, with being the first to persuade Warner Bros. to enter television is not in accordance with the facts.

Many months prior to the meeting (described in the excerpt) between Goldenson and my father and after a long and frustrating campaign, I convinced Jack L. Warner that the company should be actively involved in production of films, series and commercials for television.

A special TV division, which I headed, was set up, and from then on Warner Bros. was in television. Announcements to that effect may be found in all trade papers of the time.

JACK WARNER JR.

Los Angeles

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