Suntory Beer's latest promotional brainstorm, reports the specialist magazine Japan Design Close-Up, is a new label that reads Beer Nouveau. Obviously an attempt to cash in on the Japanese craze for Beaujolais Nouveau, it must give Suntory drinkers the confident feeling that the beer was made only a few months ago. Or hey, within the last year, for sure.
I'll Give It a 9, Because I Can Grasp It
American Bandstand Grill is a Miami-based restaurant chain owned by--who else?--Dick Clark Productions. Hold on, we're wrong. It's not a restaurant, it's a concept: a "rock-'n'-roll-themed, memorabilia-studded grill concept" that will provide "one-stop evening entertainment."
Your Gene Splicers At Work
Genetic engineers are planning to add a safety gene to the starter culture that makes Brie cheese. It will produce a chemical lethal to certain bacteria, including the deadly Listeria monocytogenes. Meanwhile, the Calgene company will ask the FDA this summer for approval of a gene that suppresses the enzyme that causes tomatoes to soften. The idea is that this will make it possible to harvest tomatoes riper and to ship them without flavor-destroying refrigeration.
Any Burger in a Desert Storm
New development in the struggle to provide Stateside eats for American troops in the Gulf: lunch wagons serving hot dogs, burgers and fries near depots, truck stops and satellite phone-home points.