In response to your article titled "Retailers are Making a Wartime Killing--in Bad Taste," (View, Feb. 21), I would like to say a few words on behalf of those retailers who are not capitalizing or profiting on the events in the Middle East. There are those of us who are, in fact, promoting and marketing patriotic items specifically to benefit the families of military personnel.
For example, a nationwide promotion named "Operation Yellow Ribbon" is now being sponsored by Impostors Copy Jewels. During this monthlong promotion, the entire purchase price of patriotic pins will be donated to organizations assisting the support of our military families.
Furthermore, as a small retailer, we do feel the effects of the recession but will not commercialize on war-related profits.
Sandy Gechman, Santa Ana