The rumpled look is definitely out; the twisted look is in--in the bag, that is. Designer Hanna Hartnell's fashions come coiled in matching bags. Each design in her signature silk and velvet collections employs a secret twisting process. "The Fortuny pleating technique is used almost solely for evening dresses, but my look is more relaxed. You can run through the surf in my clothes or dress them up with suede pumps and jewelry," Hartnell says.
The copyrighted packaging--storing the clothes in her bags--came about, Hartnell says, because the luxuriant pleating of each piece required yards of fabric. Because the clothes would not stay coiled on their own, she decided to enclose them in bags that could double as purses.