First Benetton introduced a fragrance for women and a scent for men. Now the fashion giant, whose ads feature a United Nations of youthful faces, has come out with a full line of cosmetics that, like the company's clothing, is all about exuberant color.
Beaute Benetton includes face powder, eye shadow and pencil, mascara, lipstick and nail polish and features shades of red, coral, lemon and purple. Cases are pentagonal (to symbolize five of the Earth's continents) and decorated with Benetton's signature colors (red, yellow, blue, green and black).
Individual items, priced from $6 to $13, will be sold at the boutique on Rodeo Drive starting this month and at department stores by fall. Kits costing $18.50 and $32.50 are available only at Benetton boutiques.