Andrew Dice Clay's controversial concert movie, "Dice Rules," won't beplaying on any of the 100-plus Edwards theater screens in Orange County, said the chain's chairman, James Edwards Sr., because the film does not meet the "high artistic standard" he sets for films rated NC-17, which supplanted the old X rating.
The 200-theater Loews theater chain also declined to book the Dice film, citing the comic's heavily derogatory remarks about ethnic and national groups, women, gays and the disabled, among others. "Dice Rules" was dropped by its initial distributor, 20th Century Fox, and later picked up by an independent.
Edwards said that, over the years, the Newport Beach-based chain has screened a few X-rated films--"Midnight Cowboy" and "A Clockwork Orange"--and, last year, "Henry and June," which carried the new rating, NC-17.
"Dice Rules" does not meet Edwards' standard, he said, "from what I have heard." This criterion is necessary because most of his theaters are in multiplexes that cater to family and mainstream audiences, he said.