Here's a little bit of a new wrinkle, though. The network used the Memorial Day weekend to kick off in San Francisco its "Trident and Certs FreshFruit Presents: The NBC Comedy Tour Featuring Jerry Seinfield." This is an 18-city extravaganza designed to promote "Seinfield" and other NBC series along with products manufactured by the tour's corporate sponsor, Warner Lambert.
Meanwhile, the network in July will launch its yearlong campaign to make the 1992 Barcelona Summer Olympics "the most extensively marketed event in NBC's history." The plan includes a 36-city mall tour.