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HOWARD ROSENBERG

Center's Aim: Just Say No to TV Habit

May 29, 1991|HOWARD ROSENBERG

Here's a little bit of a new wrinkle, though. The network used the Memorial Day weekend to kick off in San Francisco its "Trident and Certs FreshFruit Presents: The NBC Comedy Tour Featuring Jerry Seinfield." This is an 18-city extravaganza designed to promote "Seinfield" and other NBC series along with products manufactured by the tour's corporate sponsor, Warner Lambert.

Meanwhile, the network in July will launch its yearlong campaign to make the 1992 Barcelona Summer Olympics "the most extensively marketed event in NBC's history." The plan includes a 36-city mall tour.

And on the news imagery front, Tim Miller, NBC's vice president for advertising and promotion, outlined plans for on-air spots emphasizing the "camaraderie" between "Today" co-hosts Bryant Gumbel and Katie Couric. Miller also told the affiliates and advertisers that research indicates that "Daily Difference"--those soft features run each evening on "NBC Nightly News"--"is giving us a point of difference that's working."

Well, as long as it works promotionally.

Daily difference, daily drug. Just say no.

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