Hollywood's two trade papers, Daily Variety and the Hollywood Reporter, are both set to unveil a face lift within the next few weeks that their owners say will be the first major redesign of the papers since they began publishing in the early 1930s.
In show business, where executives read "the trades" before their first morning espresso, Variety and the Reporter vigorously compete for stories and readers, so it's not surprising that both are scrambling to be the first out of the gate with a makeover.
Robert J. Dowling, publisher and editor-in-chief of the Reporter, says that parts of the paper have already been redesigned. He promises the new look will be "modern" and "cleaner," but that the size and news hole won't change.
The Reporter has made the transition to an electronic newsroom and even distributes via satellite an edition that can be read on home computer screens every morning.