The title of U2's upcoming album--"Achtung Baby"--might sound loud, but the Irish group is going to keep quiet when the package comes out Nov. 18. Detecting ripples of backlash after all the media exposure that accompanied the 1989 release of the "Rattle and Hum" album and concert film, Bono and the boys won't be doing any interviews this year--and only a few before embarking on a short U.S. arena tour in February, which will be followed next summer by a more ambitious series of dates.
"Even though their press activity was limited last time, it was too much," said Paul Wasserman, the band's L.A.-based publicist. "And a lot of it wasn't interviews, but (articles) about the band. The media loves to discover things, tell the world about whom they've discovered and then next year say, 'We made a mistake.' "