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Guess Again

March 01, 1992

I found the Guess jeans advertisement (Jan. 26) insulting and harmful to women's personal safety and self-esteem. Showing a woman stripping off her clothes on the hood of a man's car does not sell jeans. Instead, what is sold is the impression of women as nothing more than cheap sex toys.

LINDA JORDAN-O'CONNOR

Simi Valley

Editor's note: The magazine received numerous calls and letters about the ad. After a meeting between Guess representatives and the magazine's advertising department, it was decided not to run the ad again.

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