CHARLOTTE, N.C. — Hardee's has learned a $4-million lesson in customer loyalty.
The chain will put Roy Rogers' name back on 225 restaurants and switch their focus back to chicken.
Hardee's converted 648 Roy Rogers that it bought in 1990 for $365 million from chicken emporiums to burger joints.
The shift was a bust in the Baltimore-Washington and Salisbury, Md., markets. Hardee's will change them back--at a cost of $4 million.