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Lawrence Welk, Popular TV Bandleader, Dies at 89 : Entertainer: His 'champagne music' program ran for 27 years.


Lawrence Welk, a firm taskmaster and consummate businessman whose "champagne music" was welcomed into the living rooms of Middle America on Saturday nights for an unprecedented 27 years--the longest-running prime-time musical program in television history--has died, it was reported Monday.

Bernice McGeehan, a spokeswoman for the Welk organization, said he was 89 when he died at his Santa Monica home Sunday night of pneumonia.

"He really died peacefully," with family members at his side, she said.

Welk was a reluctant farm boy who left his home near Strasburg, N.D., when he turned 21 for a career as an itinerant accordionist.

Welk, whose bubbling music makers were a television staple for 40 years, made his debut in an era when Arthur Godfrey, Groucho Marx, George Burns and Gracie Allen, Kukla, Fran and Ollie and Jackie Gleason's "Honeymooners" were at the top of the Nielsen ratings. And he outlasted them all. Welk to this day can be heard cuing his band with his "uh-one and uh-two" signature countdown on weekly rebroadcasts of his television shows on PBS outlets throughout the country. They are reported to be No. 1 in the PBS rankings.

Welk was never an innovator. His criterion for success was to keep it sweet and simple: Play the proven standards the people want to hear, in the simplest of arrangements, and in less than three minutes just in case someone did not like a particular song. It was safe-and-sane TV entertainment, predictable and stable and wholesome.

For that, he went virtually without praise from within the television industry. His reward came from his audiences, who could not wait to hear a succession of "Champagne Ladies," accordionists and talented instrumentalists often forced to submerge their abilities in the routine Welk arrangements.

Some ultimately grew frustrated by his methods, which included control over music and even costume selection. Many quit.

Alice Lon and the Lennon Sisters were two examples.

Lon was one of the television Champagne Ladies, the showcased singers intended to symbolize the essence of femininity. But she left the show in 1959 after a lingering feud over her desire for more variety on her musical menu and--more sensationally at the time--after a dispute over the length of her hemlines, which were rising, along with Welk's chagrin.

"There was a dress code that everyone had to live up to," said Sam Lutz, Welk's long-time manager, " . . . and that got to be a problem when he started working with a younger generation of people in the music business."

The singing Lennon Sisters--Janet, Kathy, Peggy and Dianne--said later that they felt working for Welk put them in a time warp.

"As we got older--into our teen-age years and then into our 20s--we wanted to do more sophisticated, more popular music," said Kathy Lennon, who was 12 when she and her sisters joined the show in 1955. "But Mr. Welk frowned on that. He wanted to give people music he thought they could understand, and he didn't think they could understand Beatles songs or Stevie Wonder songs."

The Lennons left Welk in 1968, to the bandleader's dismay.

As with Lon, costumes also were a point of contention with the Lennons.

Kathy Lennon recalled the time the sisters insisted on wearing bathing suits--albeit modest, one-piece suits--for a pool scene taped at Welk's resort near Escondido.

"Mr. Welk got more letters than you could believe afterwards from people asking him how he could have allowed our legs to be shown on television," Lennon said. "He came to us with those letters and said, 'I told you!' And he told the wardrobe people never to put us in bathing suits again." "That's what kept Lawrence Welk on television for so many years. He listened to his audience," Lennon said.

Still others left the show over money disputes with Welk, who paid the minimum union scale to his cast. "We worked at group scale, which was $110 a week, for 10 years," Kathy Lennon recalled. "After that he agreed to pay us solo scale, $210 a week. That's what we finished out at. When we told him we'd stay if he'd pay us double scale, he told us, 'No act is worth a penny over scale to me.' "

Still, most of the crew hung around. "For one thing, there was no other place where a musician could get such a steady job," said one cast member.

Welk did set up a generous profit-sharing plan for his performers while giving them freedom to appear on other television shows and to make personal appearances.

Not many, however, found extensive work outside of the Welk show. For one thing, they all had to be at the studio for the Saturday night show--the biggest night of the week for personal appearances.

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