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OFF THE TICKER

Next Move: Selling Ice to Eskimos

June 05, 1992| Associated Press

IRVINE — Taco Bell, the Mexican fast-food chain with the "run for the border" slogan, on Thursday started selling south of the border for the first time--from a food cart in Mexico City.

Taco Bell, owned by Purchase, N.Y.-based Pepsico, said it will operate in Tijuana by fall.

The food carts will initially offer only soft-shell tacos, burritos, nachos and Pepsi drinks.

Taco Bell said its entry into Mexico is part of a plan to expand aggressively overseas.

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