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Logo Is Part of Marketing Plan

August 02, 1992

A new logo for West Covina--the centerpiece of an aggressive marketing campaign by the city, the Chamber of Commerce and the Redevelopment Agency--was unveiled last week.

The center of the triangular logo holds a stylistic representation of hills, freeways and the sun, meant to illustrate the campaign's theme: "West Covina--The Heart of the San Gabriel Valley." Other slogans that will be used in the 30-month campaign are "West Covina Is Red Hot for Retailers" and "West Covina: The Spirit of Business."

Also planned are West Covina signs along the San Bernardino Freeway (10), brochures and a newsletter. About $200,000 has been budgeted for the campaign through next June.

The logo was unveiled at a reception at The Lakes office complex honoring the city's 1992 Partners Award recipients, GTE SmartPark and Watt Investment Properties.

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