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MARKETING / BRUCE HOROVITZ

Gun Makers Ruffle Feathers as They Target Women Buyers

September 01, 1992|BRUCE HOROVITZ

Perhaps that is why so many women are signing up for target shooting and personal safety lessons offered by Paxton Quigley, the Beverly Hills-based author of the best-selling book "Armed and Female."

Quigley--a former publicist for Playboy Enterprises--was a strong anti-gun advocate until one of her closest friends was raped in her Century City home. Police responded half an hour after the friend's frantic phone call, but by then it was too late. Quigley has since become an expert in personal safety, and she has taught nearly 3,000 women how to shoot guns.

"There is a need for women to learn how to protect themselves," said Quigley, who is now a paid spokeswoman for Smith & Wesson. "The one thing criminals understand is a gun."

Briefly . . .

The Puerta Vallarta Tourism Board has handed its estimated $3-million advertising account to the Manhattan Beach agency Reynolds & Associates. . . . The Los Angeles agency Asher/Gould has won a $1-million-plus undisclosed project from the office of the California State Treasurer. . . . The agency Coen/Kalis of Los Angeles has picked up advertising projects from Century City Hospital and from RKL Pictures. . . . During the first four months of 1992, nearly 3% of ad agency employees nationwide lost their jobs, according to a survey by the Boca Raton, Fla.-based ad databank The Source . . .

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