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Sally Conforte; Former Madam of Mustang Ranch Brothel

September 11, 1992

Sally Conforte, 75, former madam of Nevada's famous Mustang Ranch brothel. She got into the business in 1955 with a house in Fallon, Nev., and later opened another in Wadsworth. She met her husband, outspoken Joe Conforte, when he was a competitor, and first became his business partner and then his wife. The couple bought the Mustang Ranch in Storey County, Nev., in 1967 and ran it for 23 years before falling into tax difficulties. Mrs. Conforte had retired two years ago when the Internal Revenue Service took over the ranch. On Monday in Reno of complications from diabetes.

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