By living abroad, I found that there is much more commonality than differences amongst people in this world. I believe satellite television helps people to see such similarities. I think it is very beneficial socially for people to understand this. . . .
Asia is the developing television market. . . . We are giving our viewers five channels, including BBC World Service Television, MTV, a Mandarin-language entertainment channel, an English-language entertainment channel and a sports channel. . . . The total number of viewing households we have right now outside of the People's Republic of China is 5 million homes, of which 3.7 million are validated by an independent market research company. . . . Every day is exciting because there's bound to be something happening in at least one of the 38 countries that we are covering. . . .
We had two choices at the start of our operation in 1990: One, we could produce Asian programs with Western programming standards; or two, we could import Western programming and co-produce programs. We wanted a fast track for our business (so) we had to choose the latter. . . . It would take many, many years to produce any mainstream theatrical or television production that is exportable. But it is not out of the question. . . . I hope to bridge the gap by bringing in more expertise from the West, mixed with entrepreneurial skills from Asia. . . .