Solomon and Maria-Juana Cohen, owners of Tijuana's Dorian's department stores, hosted an "exploratory" event in May of this year at which 180 guests were invited to a private concert at their home. One result was the birth of a guild, now grown to 25 members, which meets twice monthly as opposed to the San Diego board's monthly meeting. More important was the practical working arrangement entered into by Mainly Mozart and the Tijuana guild, which will present concerts at that city's Centro Cultural.
The Mexicali connection, managed by the private Cetys University, was another outgrowth. Because "Mainly Mozart" does not translate blithely into Spanish, the festival will be known south of the border as "Festival Internacional de Mozart."
The Club 1250 concept continues to bolster the Tijuana group's finances. On the evening of Nov. 6, the group took over downtown San Diego's chic Paladion shopping center for a fund-raiser and private concert. The event sold out at 330, with about 220 of those from Mexico (Mainly Mozart board and Club 1250 members made up the balance), and a prime attraction was the treasure hunt for baubles and gifts hosted by the center's luxury shops.
"We are very excited about the opportunity to bring a little culture to Tijuana; we need it there," said Maria-Juana Cohen, who, with fellow prominent Tijuanan Alida Cervantes, organized the event. "We plan to bring the poor people who don't have the money to attend philharmonic concerts to our concerts for free. This is a beautiful adventure between Tijuana and San Diego, a beautiful mixture of the two cultures. We need more of these exchanges."