The Ad Council on Thursday called on Tyco Toys to withdraw "Incredible Crash Dummies," one of the year's most popular toys, because the toy jeopardizes its campaign to get people to wear seat belts.
The toy dummies, which fly apart when driven into a toy crash wall, resemble the dummies used in the council's public service announcements to remind motorists to use their seat belts. The toy dummies are under five inches tall.
It is the first time the Ad Council, a non-profit group, has ever called upon a company to stop selling a product.
Though the toy has generated scattered controversy among parents and educators, it is popular with boys ages 5 to 8. It is expected to ring up sales of about $50 million this year, making it one of the best-selling Christmas toys.